Digital Marketing Masterclass - 23 Courses in 1

Grow Your Business with Digital Marketing: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites

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4.4/5

557 students enrolled

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What you'll learn

  • You will learn how to use dozens of proven digital marketing strategies
  • You will learn social media marketing using all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will improve your brand identity and grow your brand's audience
  • You will increase conversions and sales with real world techniques

Requirements

  • No prior marketing knowledge required
  • You should be ready to take action and see real results!

  • Welcome! Let's Do This!
  • Download the Ultimate Guide to Content Marketing
  • Learn Our Digital Marketing System in 10 Minutes
  • Course Roadmap - Where Should You Begin?

  • DOWNLOAD: Define Your Business Worksheet
  • Define Your Purpose
  • Case Study: 3 Brand's Purpose
  • Position Your Brand
  • Case Study: Amazon and Harley Davidson Positioning Statements
  • Define Your Business
  • Unique Selling Proposition
  • Personality: What's Yours?
  • Case Study: 3+ Brands Show Their Personality
  • Find Your Audience
  • Where is Your Audience?
  • ACTION ITEM: Where is Your Audience?

  • Branding Basics
  • Case Study: 3 Companies with Great 'Brand' Strategies
  • Tools for Creating Graphics
  • Brand Assets: Links to Helpful Resources
  • Quick Canva Tutorial
  • Quick Photoshop Tutorial
  • Supplemental Reading List

  • Website Tools & Why I Use WordPress
  • ACTION ITEM: Find an Inspirational Website
  • Choose Your Domain Name
  • Intro to the WordPress Course Lessons
  • Purchase Hosting and Install WordPress
  • Navigating WordPress
  • Install a New Theme
  • Add a Static Home Page
  • Editing a Page & Change the Site Title
  • Publishing Your Website
  • Writing a New Post & Organizing Your Blog
  • Blog Page Design - Excerpts vs. Full Content
  • Adding a Video to Your Website
  • Customize the Sidebar
  • Change Your Site Icon
  • Change Your Site Icon with a Plugin
  • Make Your Website Responsive and Mobile Friendly
  • Customize the Footer Information
  • Find, Install, and Activate Plugins
  • Backing Up Your Website
  • Securing Your Site from Attackers
  • Make Your Site SEO Friendly
  • Make Your Website Faster
  • See Google Analytics in WordPress
  • Pretty Link Redirects and Link Shortener
  • SSL Certificates - Secure & Encrypt User Data
  • Secure Contact Forms
  • Free Email Marketing in WordPress
  • Add Social Sharing Buttons
  • What Pages Do You Need?
  • Design a Home Page that Works
  • The Start Here (About Page)
  • The Resources Page

  • Easy Email Marketing Funnels
  • Email Marketing Tools
  • Create a Lead Magnet
  • ACTION ITEM: Plan Your Lead Magnet
  • ACTION ITEM: Plan Your Lead Magnet
  • Add Opt-In Forms to Your Website
  • Segment and Tag Your Audience
  • Create Email Sequences
  • Write Better Email Subject Lines
  • Use Reports to Analyze Success
  • Case Study: How Fash Got 100+ New Subscribers in Less Than 1 Week/li>

  • Copywriting Basics
  • A.I.D.A.
  • Case Study: A Sales Page That Works
  • 9 Commandments of Copywriting
  • Write Better Headlines
  • Write Quality Articles
  • Improve Your Website's SEO

  • YouTube Basics
  • Case Study: Phil's YouTube Sales Funnel
  • SEO: Watch Time vs. View Count
  • YouTube Keyword Research
  • Start Your YouTube Channel
  • Design and Add Channel Art
  • Add Your Channel Description
  • Customize Your Channel Layout
  • ACTION ITEM: Create Your YouTube Channel
  • Increase YouTube Subscriptions by 400%
  • Add a YouTube Channel Trailer
  • Add a YouTube Channel Trailer
  • Verify Your Channel and More Important Settings
  • Upload Defaults, Featured Content, and Branding
  • Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
  • Adding YouTube Cards and End Screens
  • The Community Tab
  • Going Live on YouTube
  • Free Music Library on YouTube
  • Spy on Your Competitors with Social Blade
  • TubeBuddy Tutorial: Optimize Your YouTube Experience

  • Video Marketing Basics
  • Video Equipment for Beginners
  • Tools to Help Make Your Videos Look Pro
  • Structure a Video that Sells
  • Structure a Video that Sells
  • Video Production Bootcamp Intro
  • You Need These Things to Make a Great Video
  • Create the RIGHT Video for Your Brand
  • Come Up with a GREAT Video Idea
  • Plan Your Video
  • Intro to Equipment
  • Camera Options
  • Microphone Options
  • Lighting Options
  • Exposing Your Shot
  • Compose Your Shot
  • Filming Yourself
  • Getting the Right Shot
  • Choose a Background
  • Phil's Office Setup
  • Choosing the Right Microphone
  • Record Better Audio in Any Environment
  • Basic Video Lighting: 3-Point Setup

  • Why Facebook Groups?
  • Start a Facebook Group for Your Audience
  • Create Your Facebook Group
  • Facebook Group Tips: Grow an Engaged Audience /li>
  • Facebook Group Tips: Grow an Engaged Audience /li>

  • Why Facebook Pages are Important for your Business
  • Join Our Course Private Facebook Group
  • Creating an Optimized Facebook Page for your Business/li>
  • Creating a Professional Facebook Cover Image
  • Writing a Captivating Description for your Page
  • Getting your Facebook Page Username & URL
  • Facebook Apps Links
  • Facebook Page Apps to Increase Fans Engagement
  • Create your Facebook Page
  • Top 9 Ways to Monetize your Facebook Page
  • Exploring Publishing tools
  • Scheduling Posts
  • Facebook Call-To-Action Button
  • How to Spy your Competitors on Facebook
  • How to Guarantee your Fans see All your posts
  • Four Unlimited sources of Royalty Free Image for your Facebook
  • Turn ANY image into a clickable Facebook Post

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting up your Payment account for Ads
  • Defining your Target Audience
  • Level 1 - Creating the Ad Post
  • Level 1 - Boosting Your Post
  • Level 2 - Creating your Ad in the Ads Manager
  • Tips to get your Ad approved by Facebook
  • Create Analyzing the Results
  • Creating your First Facebook Ad

  • What is Facebook Retargeting and Why is Important for you
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in other websites (non-Wordpress)
  • Installing the Facebook Pixel on your Website.
  • Testing the Facebook Pixel
  • Creating your Audience with the Facebook Pixel
  • Facebook Pixel Advanced Audience Creation
  • Message "Your Audience is too small"
  • Creating a Facebook Ad with the Pixel Audience

  • How Facebook Ads Can Help your Local Business to Grow
  • This is the Plan for your Local Business
  • Reaching people around your business
  • Creating your Local Business Facebook Ad
  • Create a Facebook Ad for your Local Business

  • How to Optimize Your Audience Detailed Targeting on Facebook Ads
  • How to Use Tags to Reach more people on Social Media
  • Breaking News! Facebook is changing the rules. How to protect your Pages?
  • Creating your Local Business Facebook Ad
  • How to Check if Facebook Shared your Data with Cambridge Analytica

  • Google Adwords for your Business
  • How Google Adwords works?
  • Examples of Google Adwords Ads that we are Creating
  • Setting up your Adwords Account
  • Finding the Best Keywords for your Business with Keyword Planner
  • Creating a Google Adwords Search Campaign
  • Selecting your Audience
  • Choosing your Bid Settings
  • Creating an Ad Group and Adding Keywords
  • Finalizing your Google Adwords Ad
  • Managing your Campaign and Analytics
  • Creating a YouTube Ad with Google Adwords
  • Your Next Steps...
  • Create a Google Ads Ad

  • Set Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience Better with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click on Your Website
  • User Behavior and Site Speed
  • Setting Up Goals with Google Analytics

  • Why Twitter and How it can Help your Business
  • Choosing the Best Username
  • 4 Tips to Choose Your Twitter Handle
  • Creating your Twitter account
  • Creating an Outstanding Twitter Profile Page
  • Adding your Profile and Header Photo
  • Writing an Optimized Twitter Bio
  • Write an Optimized Twitter Profile Description
  • Pin the Most Important Tweet for Your Audience
  • Connecting with Other Influencers
  • Twitter Hashtags
  • Case Study - Growing Your Twitter presence with Jooicer
  • Adding Twitter buttons to your Website
  • Adding Twitter Widgets to your Website
  • Twitter Advertising - Creating your Ads Account
  • Twitter Advertising - Adding your Payment Method
  • Twitter Advertising - Creating other Twitter Ads
  • Twitter Advertising - Promoting a Tweet

  • Why Instagram and How it can Help your Business
  • Instagram for Business - What's our Strategy
  • Create an Instagram for Business Profile
  • #1 Building a Killer Instagram Profile
  • #2 Building a Killer Instagram Profile
  • #3 Building a Killer Instagram Profile
  • #4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating your Instagram Ad inside the App
  • Create an Instagram Ad!
  • Important Tips to have a successful Ad campaign
  • #1 Mistakes People Make on Instagram
  • #2 Mistakes People Make on Instagram
  • #3 Mistakes People Make on Instagram
  • #4 Mistakes People Make on Instagram
  • #5 Mistakes People Make on Instagram
  • #6 Mistakes People Make on Instagramt
  • Tools to Create Viral Instagram Photos
  • Create Viral Instagram Photos
  • Adding Your Logo or Website to your Instagram Photos
  • Instagram Live Videos

  • Why Pinterest and How it can help your Business
  • Opening a Pinterest Business Account
  • Linking Pinterest with Your Website and Getting a Verified Account
  • Linking Pinterest with Other Social Media Platforms
  • Optimizing your Pinterest Profile
  • Creating Boards
  • Create two Pinterest Boards in your Profile
  • Using "Secret" Boards
  • The Powerful Pinterest Notification
  • Adding Pinterest Chrome Extension
  • Adding Pinterest to Your Website
  • Pinterest Ads - Getting Started
  • Pinterest Ads - The Ads Panel Overview m
  • Pinterest Ads - Creating a Campaign
  • Pinterest Ads - Creating Pinterest Ads Fast
  • The Official Pinterest Ads Manager Guide (Download)
  • Pinterest Ads - Analytics

  • Welcome to LinkedIn Marketing
  • Setting up your LinkedIn Profile
  • Adding Experience, Skills, Accomplishments to your Profile
  • Adding a Professional Background Photo
  • Adding Media (video/photos) to your LinkedIn Profile
  • Changing your LinkedIn URL
  • Adding Your Website to LinkedIn
  • Creating Shareable Content on LinkedIn
  • Case Study: LinkedIn Company Page Examples
  • Creating a LinkedIn Company Page
  • Managing your LinkedIn Company Page
  • Publishing content in your LinkedIn Company Page
  • Getting $50 Bonus in Ads Credits
  • LinkedIn Ads Introduction
  • Creating a LinkedIn Sponsored Content Ad
  • Waiting for LinkedIn Ad approval
  • Creating a LinkedIn Text Ads Campaign
  • Creating a LinkedIn Sponsored InMail Campaign
  • Quick view at the Campaign Manage
  • Create an Optimize your LInkedIn Profile

  • What is Periscope
  • Creating Your Periscope Account
  • Using your Description as Marketing tool
  • Using Periscope like a Pro
  • Live Scope Stats
  • How Often to Periscope
  • Ideal Periscope session length
  • Using Powerful titles in your scopes
  • Getting feedback from your Audience
  • Using your scopes in other Channels
  • Optional equipment that will make your scopes looks professiona
  • Let's do a Periscope Session

  • Using Different Social Media Streaming to Grow your Business
  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session
  • Facebook Live Basics
  • Running a Facebook Live Session from your Smartphone
  • Sharing our Facebook Live Session
  • 3 ways to Reuse your Facebook Live Session for Ads or Post
  • YouTube Live Basics
  • Running a YouTube Live From your Smartphone
  • Instagram Live
  • Periscope Live
  • Introduction to OBS Broadcaster software
  • Setting up your OBS Software
  • Using OBS Studio Mode
  • Facebook Live Streaming with OBS
  • YouTube Live Streaming with OBS
  • Simultaneous Streaming to Facebook, YouTube and Periscope
  • Other awesome software for Live Streaming
  • Let's do a Social Media Live Streaming Session!

  • Why Podcasting?
  • Podcasting Tools
  • Podcast Hosting with Libsyn
  • Adding Tags to Your MP3 with ID3 Editor
  • Getting Your Podcast on iTunes
  • Validate Your Podcast Feed
  • Outsourcing Your Podcast Work

  • Why Quora?
  • Find the Right Questions, and Optimize Your Answer

Thank you